Sayulita for Families: The Complete Guide to a Kid-Friendly Vacation

Sayulita is a genuinely popular family destination, not just a surf town that happens to tolerate kids — plenty of families visit and live here year-round. That said, it’s still a real Mexican beach town, not a resort compound, so a little planning goes a long way. Here’s what to know.

Is It Safe for Kids?

By the numbers, yes: the U.S. State Department rates Nayarit state a Level 2 (“exercise increased caution”) advisory, and local safety concerns center on petty theft rather than anything violent. The bigger day-to-day consideration is actually the streets themselves — they’re cobblestone, narrow, and shared by pedestrians, golf carts, ATVs, and the occasional truck, so keep a hand on younger kids in town rather than letting them range freely. The town center stays busy and well-lit well into the evening, with an active tourist police presence.

Kid-Friendly Beaches vs. the Main Surf Beach

The main town beach has a working surf break, so it’s not the best spot for little ones without supervision. Better options:

  • Playa Los Muertos — calm water, a roped swimming area, and no boat or surf traffic. The best-suited named beach for young children.
  • The south end of the main beach, near the fishing boats — generally gentler in the morning, with the swim zone separated from the surf break.

A few universal rules worth keeping in mind: there are no lifeguards anywhere, so supervision is entirely on you; rip currents can occur even when the water looks calm; and it’s worth waiting 48–72 hours after a heavy storm before swimming.

Surf Lessons for Kids

Several schools in town teach children as young as five (with basic swimming ability), using small instructor-to-student ratios and boards sized appropriately for kids. It’s a genuinely popular activity for families here, not an afterthought — worth booking a day or two ahead in high season.

Family-Friendly Restaurants

Casual, kid-tolerant spots are easy to find: Sayulita Burger Company, Chaman, and The Dock are reliable crowd-pleasers, and ChocoBanana is a longtime favorite for something quick with a beach-town feel. Street tacos are everywhere and generally excellent — just stick to stands with a steady line of local customers.

Activities Kids Actually Love

  • Turtle releases — Campamento Tortuguero Sayulita, a volunteer-run conservation camp on the north end of the beach, has been operating for over a decade and hosts hatchling releases in season (roughly October–December). It’s a real, hands-on conservation program, and a memorable evening for kids — check their current schedule before you go, since release times shift by season.
  • Horseback riding — jungle-to-beach trail rides that work for most ages, with shorter and longer tour options.
  • Boat trips to the Marietas Islands — a good family outing, though note that the famous “Hidden Beach” swim-through specifically restricts children under 10 (and adults over 65) for safety reasons; general park visits and snorkeling don’t carry that restriction.

Health & Practical Tips

  • Water: stick to bottled or filtered water; ocean water itself tests well within Mexico’s safety standards for swimming.
  • Mosquitoes: dengue is present, especially in rainy season (June–October) — pack repellent and cover up around dawn and dusk.
  • Scorpions: stings are uncommon and usually mild, but get any child who’s stung checked by a doctor regardless of how minor it looks.
  • Medical care: a local clinic handles routine needs; Puerto Vallarta’s Saint Luke’s Hospital, about 45 minutes away, is the nearest full hospital for anything serious. Travel insurance with evacuation coverage is worth having.

Where to Stay

For a family, a whole-villa rental beats splitting across hotel rooms — everyone under one roof, a real kitchen for the mornings you don’t want to manage a restaurant with tired kids, and space to spread out. Our Villa Exclusive sleeps up to 8 guests across the full property. Check current dates on our Book Now page.

Sayulita for Couples: A Romantic Getaway Guide

Sayulita has a reputation as a surf-and-backpacker town, and it’s not entirely wrong — but there’s a quieter, more romantic side to it too, if you know where to look. Here’s how to plan a trip built around the two of you.

Where to Stay for Quiet

Be honest with yourselves about this one: the town center is genuinely lively at night, and even the “quieter” north side can carry bar noise on a weekend. If you want reliable quiet, stay a short walk or drive from the core — a private villa gives you that distance during the night and still puts you in town in minutes during the day. Our Villa Master suite was built with exactly this trip in mind: a private main-floor space for two, away from the noise, with the rest of the property’s amenities still at hand.

Dinner for Two

Sayulita’s restaurant scene has more range than its size suggests. A few reliably atmospheric picks:

  • Don Pedro’s — beachfront palapa dining since 1994, ocean views, live music on select nights.
  • Tierra Viva — upscale Latin-Caribbean menu, quieter on weekdays.
  • Chaman — a lantern-lit garden setting with a strong cocktail program.
  • Xochi — an intimate second-floor dining room, a favorite for anniversaries.
  • Marcolino Pasta Y Vino — homemade pasta and attentive service, if you want Italian instead.

For a completely private option, most villas — including ours — can arrange a private chef for an in-house dinner, which is worth considering if you’d rather not share the evening with a restaurant crowd.

Spa & Wellness for Two

Nirvanna Spa, which has operated in Sayulita for about two decades, is the most established name for a couples massage — some of their treatments run up to 80 minutes, and they also offer in-villa service if you’d rather not leave the property at all.

Activities Built for Two

  • Sunset sailing — catamaran operators like Catamaran Ysuri and Ally Cat Sailing run sunset cruises with cocktails and snacks; some can be booked privately.
  • A private surf lesson — most schools offer a one-on-one or two-person private lesson (roughly 90 minutes) instead of a group class, which is a genuinely fun shared first-timer activity.
  • Whale watching — in season (roughly December–April), several operators run dedicated whale-watching tours from Sayulita or nearby La Cruz marina.

Quiet Spots & Sunset Views

For sunset without the crowds, Punta Sayulita — the rocky point at the edge of town — has panoramic ocean views and a genuinely quiet, reflective feel. Playa de los Muertos, a walk past the fishing boats and the town cemetery, draws a more local crowd than the main beach and has its own sheltered inlet. If you want elevation instead, Mirador La Ranchería is a short lookout hike just outside town with views over the whole bay.

The Honest Take on Nightlife

If part of your trip is wanting some lively nights out together, Sayulita delivers — it has a real bar and live-music scene. Just don’t expect the town center to go quiet early; if a peaceful night’s sleep matters as much as a good night out, build both into the trip by staying somewhere private and walking into town when you want the energy. Ready to check availability? See our Book Now page.

The Ultimate Guide to Things to Do in Sayulita

Most first-time visitors come to Sayulita for the beach and the surf — and stay for everything else. Between the jungle, the town’s small but real art scene, and a handful of genuinely good day trips, there’s enough here to fill far more than a long weekend. Here’s the full rundown.

Surfing

Sayulita’s beach break directly in front of town is one of the most beginner-friendly waves on this stretch of coast, which is why surf schools are everywhere and lessons are easy to arrange same-day. The river-mouth breaks on either side of town step up in difficulty for more experienced surfers, and if you want to explore further afield, nearby spots like La Lancha, Punta Burros, and San Pancho are all within about 30 minutes.

Beyond the Main Beach

The town beach gets crowded — these don’t:

  • Playa de los Muertos — calm, family-friendly, roughly a 15–30 minute walk south past the fishing boats.
  • Playa Carricitos — dramatic and uncrowded, but with real waves and undertow; for confident swimmers.
  • Playas Patzcuaro & Patzcuarito — quieter sister beaches about an hour’s walk or ten minutes by car; Patzcuarito is a favorite for sunset in dry season.
  • Playas Las Cuevas & Malpaso — reached via a jungle path north of the river, worth it for the white sand and clear water.

Yoga, Wellness & Retreats

Sayulita has a genuine wellness scene, not just a token yoga class at the hotel — daily drop-in classes at spots like My Sister’s House and Sayulita Yoga Center, heated classes at The Hot Box, and dedicated retreat centers including Haramara Retreat and Coppermine Sayulita for anyone planning a longer stay around it.

Art, Galleries & the Art Walk

Local Huichol art — intricate yarn and beadwork from the Wixárika people — is sold at shops like Tierra Huichol and Galeria Tanana, and the monthly Sayulita Art Walk on Calle Zarquito turns the street into an open-air gallery with live muralists, music, and kids’ workshops (check @sayulita.art.walk on Instagram for the current date).

Shopping & the Farmers Market

Avenida Revolución is lined with jewelry, hand-painted pottery, embroidered textiles, and leather goods, much of it made by the shop owners themselves. In high season (roughly November–April), the Friday farmers market — El Mercado del Pueblo, held behind the Comex paint store — brings in around 80 vendors for organic produce, homemade food, and live music.

Signature Local Experiences

  • Horseback riding through the jungle to the beach — a widely offered, genuinely popular Sayulita activity, not just one operator’s marketing.
  • Ziplining and canopy tours through the surrounding jungle.
  • Cooking classes — several local operators teach Mexican cuisine, from casual to more immersive “cultural cooking” formats.
  • Sunset sailing — catamaran trips out of Sayulita, some combining a sunset sail with whale watching in season (roughly December–April).

Nightlife

The town center has a genuine bar scene without feeling like a resort strip — wine bars, sports pubs, beachfront spots with live music, and a public house or two for anyone who just wants a good burger and a beer after a long beach day.

Day Trips

If you have a rental car or don’t mind a short bus ride:

  • San Pancho — about 10 minutes north; calmer beach town, galleries, and (seasonally) sea turtle releases.
  • Punta de Mita — about 25 minutes south; upscale dining, golf, and boat access to the Marietas Islands.
  • Puerto Vallarta — about 35 minutes south; the region’s biggest city for a change of pace.
  • Chacala — about an hour north; a quieter cove town known for beginner-friendly surf.

Wherever you’re staying, having a home base that isn’t in the middle of the nightlife makes days like this easier to start early — see our Villa Exclusive page for a private, whole-house option a short walk from town.

Sayulita Travel Guide: Everything to Know Before You Go

Sayulita is a small beach town on Mexico’s Pacific coast, about 40 minutes north of Puerto Vallarta — and it’s grown from a sleepy fishing village into one of Nayarit’s most-visited destinations without losing the cobblestone-streets, walk-everywhere feel that made people fall for it in the first place. If you’re planning a first trip, here’s everything worth knowing before you go, with links to deeper guides on each topic.

Where Sayulita Is, and What Makes It Different

Sayulita sits on Banderas Bay in the municipality of Bahía de Banderas, Nayarit — technically a different state from Puerto Vallarta, which is just across the bay in Jalisco. The town has roughly 3,400 year-round residents (some local estimates put the number closer to 5,000 including outlying areas), and in 2015 it was officially named a Pueblo Mágico, Mexico’s designation for towns with distinctive cultural or scenic character. Sayulita earned it honestly: a surf beach that’s drawn riders since the 1960s, a compact grid of colorful streets, and a genuinely mixed crowd of surfers, artists, families, and longtime expats.

Getting There

Everyone arrives through Puerto Vallarta International Airport (PVR). From there it’s about 24 miles / 38 minutes by car, rideshare, or rental car. A few ways to make the trip:

  • Bus — the cheapest option, roughly $3–4 USD, running every 20 minutes or so, about 27 minutes to town.
  • Rideshare or taxi — the most convenient door-to-door option, similar drive time to a rental car.
  • Rental car — worth it if you plan to explore San Pancho, Punta Mita, or Puerto Vallarta on the same trip.

For the full breakdown of every option and cost, see our Puerto Vallarta Airport to Sayulita transportation guide.

Best Time to Visit

Sayulita has two seasons. Dry season (November–May) brings warm, sunny days with low humidity — this is peak tourist season, especially December through April, with Semana Santa (Easter week) drawing the year’s biggest domestic crowds. Rainy season (June–October) means a predictable pattern of sunny mornings and a afternoon shower, with September as the wettest month — but it’s also when rates drop and the town is quietest. November and February are frequently recommended as the sweet spot: reliable weather, more manageable crowds, and (starting in late November) the beginning of whale-watching season.

Where to Stay

Sayulita’s neighborhoods each have a different feel — the lively town center near the plaza and main surf break, the quieter, flatter north side that’s popular with families, and the hillside areas (Gringo Hill, Nanzal) with larger homes and ocean views but a steeper walk. A private villa outside the noisiest blocks gives you the town’s energy during the day and an actual quiet night’s sleep — see our accommodations page for what that looks like at Villa Vargas.

Things to Do

Beyond the beach and the surf breaks, Sayulita has jungle horseback rides, a real farmers market in high season, art galleries and a monthly Art Walk, whale watching in season, and easy day trips to San Pancho, Punta Mita, and the Marietas Islands. We cover all of it in our full guide to things to do in Sayulita.

Is Sayulita Safe?

Short answer: yes, by the standards of any well-traveled beach town — the U.S. State Department rates Nayarit state a Level 2 (“exercise increased caution”), the same tier as most popular international destinations, and local safety concerns are overwhelmingly about petty theft rather than violent crime. Read our full Is Sayulita Safe guide for specifics.

Practical Basics

  • Currency: Mexican pesos; many small businesses are cash-only. Use bank-affiliated ATMs rather than carrying USD — you’ll get a better rate.
  • Language: Spanish, though English is widely spoken in tourist-facing businesses.
  • Documents: A valid passport and the tourist card (FMM) issued on arrival — keep it for departure.
  • Water: Stick to bottled or filtered water; ocean water itself tests well within Mexico’s safety limits for swimming.
  • Tipping: 10–15% at restaurants, similar for surf instructors, and 50–100 pesos/day for housekeeping.

Planning for Your Trip

However you’re traveling, we’ve built a guide for it:

And whenever you’re ready to lock in dates, our availability calendar is the fastest way to see what’s open.

A Sayulita Wedding Guide for Out-of-Town Guests

Got an invitation to a wedding in Sayulita and not sure what to expect? Here’s a practical guide to help you plan the trip around it.

Getting There

Sayulita sits about 24 miles north of Puerto Vallarta International Airport (PVR), which has direct flights from many cities across the US and Canada — the easiest airport to fly into for a Sayulita wedding. From the airport, it’s roughly a 45-minute to 1-hour drive north along the coast.

When the Wedding Is Likely Happening

Most Sayulita weddings are booked in the dry season (November–April), when the weather is reliably sunny with low humidity and comfortable evenings — February is the single most popular month. If your invitation falls in the shoulder months (May or October), pack a light rain layer just in case; June–September is rainy season, so an outdoor ceremony then usually comes with an indoor backup plan.

Where to Stay

Sayulita is compact and walkable, so it doesn’t matter much which part of town you’re in — you’ll be within walking distance of the beach, the plaza, and most of the group either way. Many couples block-book houses or villas for the wedding party and close family so everyone ends up staying near each other; if you’re part of that group, coordinate early since the best properties book up first, especially for a February wedding.

What to Pack

Lightweight, breathable clothing for the heat, sun protection, and something you can wear for water activities — most wedding weekends here include at least one beach or pool day around the ceremony itself. Comfortable sandals or shoes that can handle sand and cobblestone streets are worth it over anything with a heel.

What to Do With the Extra Time

Wedding weekends in Sayulita usually turn into a mini-trip for guests, and there’s plenty to fill the days around the ceremony: surf lessons, ATV tours, zip-lining, snorkeling, sport fishing, hiking, spa time, and the Friday farmers market if your visit lines up with it. Whale watching is a seasonal bonus, roughly December through March.

A Note on Cost

If you’re budgeting for the trip, Sayulita weddings and the surrounding travel tend to run noticeably less than a comparable destination wedding in the US — good news if you’re covering flights and several nights of lodging yourself.

Our Take

If you’re part of the wedding party or close family and looking for a place to stay together, our Wedding Party Accommodations page was built for exactly this — a private villa that sleeps up to 8, with a pool and terrace to unwind on between events. (Worth noting: we’re a vacation rental, not a wedding venue — we don’t host ceremonies on-site, but we’re a genuinely comfortable base before and after the big day.)

See our Wedding Party Accommodations page or book directly.

Sayulita for Digital Nomads: An Honest Remote-Work Guide

Sayulita has a real, established remote-work community — but it’s worth going in with accurate expectations about the internet rather than the usual “paradise with wifi” framing. Here’s an honest look at what remote work in Sayulita actually involves.

The Wifi, Honestly

Average internet speed in town runs around 11 Mbps, which is workable for email, browsing, and most day-to-day tasks, but genuinely limiting for anything bandwidth-heavy. Video calls generally hold up for audio, but multiple people expect you to turn your camera off; uploading video can take hours rather than minutes. Plan around this rather than being surprised by it — if your job depends on fast, reliable video or large uploads, build in buffer time or a mobile hotspot as backup.

Where to Actually Get Work Done

  • Sayulita Cowork is the town’s established coworking space — private and shared desks, high-speed wifi, and air conditioning, rated well by locals and built specifically for remote professionals who need a reliable connection for calls and meetings.
  • A private fiber connection, if you’re staying a while, is the most reliable option — figure roughly $87–100 USD/month plus a one-time equipment fee around $500 USD, which makes more sense for a longer stay than a short one.
  • A Telcel prepaid hotspot (around $10 USD/month for data) is worth having as backup regardless of where you’re working from — useful during the rainy season (August–October) when power outages are more frequent and can take the whole town’s internet down at once.

Our Take, Working From the Villa

Villa Vargas has high-speed WiFi and air conditioning throughout, which covers ordinary remote work day to day; for anything video-heavy, we’d still recommend Sayulita Cowork or a backup hotspot on the days it matters. If you’re planning to stay a month or more, our monthly and extended stay option is built around exactly that kind of longer, work-from-here visit — two kitchens, laundry on both floors, and enough space to actually settle in rather than living out of a suitcase.

Staying a while? See our monthly rental option or book directly.

Planning a Family Reunion in Sayulita: A Complete Guide

Sayulita’s mix of beach, jungle, and genuinely walkable town center makes it a great fit for a multigenerational family reunion — there’s enough for grandparents, parents, and kids to each find their own pace, without anyone needing a car to get to it. Here’s how to plan one well.

Start With Where Everyone Sleeps

The single biggest factor in a reunion going smoothly is keeping the group together instead of splitting across hotels. A private villa large enough for the whole family means shared meals happen naturally, nobody’s coordinating separate check-outs, and there’s a common space for everyone to actually be together at the end of the day. (We built our own Family Reunion Villa page around exactly this — two full kitchens and laundry on both levels so a full house doesn’t mean stepping on each other.)

Activities That Work for Every Age

  • The beach, split by ability. Sayulita’s main beach has real surf, so younger kids and less confident swimmers do best in the calmer water near the south end, by the river mouth, while older kids and adults take surf lessons (most schools take children as young as 5 or 6).
  • Sayuparke. A free, fenced community playground on Calle Playa Azul, open 8am–8pm daily — an easy place to let younger kids run while the rest of the group relaxes nearby.
  • A boat charter. Half- or full-day charters out to the Marietas Islands cover snorkeling, fishing, and island exploring, and work well as a full-family outing.
  • Horseback riding through the jungle and along the beach, and gentler jungle hikes with bird- and plant-spotting, both suit a wide age range.
  • Zip-lining through the jungle canopy is the one to save for older kids and teens.
  • Turtle rescue experiences, seasonal, are a genuinely memorable shared activity for a group with kids.

A Few Practical Things Worth Planning Around

Sayulita is a safe, family-oriented town, but it’s worth building in the same basics you would for any beach trip: reef-safe sunscreen and water shoes for the kids, a look at ocean conditions before anyone swims, and care on the cobblestone streets after dark, especially for grandparents. If anyone in the group needs specialty baby food, formula, or specific medications, bring them from home — pharmacies carry the basics, but not everything. Pack ‘n plays, high chairs, and other baby gear are available locally to rent if you’d rather not travel with them.

Our Take

The reunions that go best are the ones where nobody has to plan every hour. Book one activity as a group each day — a boat trip, a horseback ride — and leave the rest open for the beach, the pool, and everyone just being in the same place for once.

Ready to book the whole family under one roof? See our Family Reunion Villa page or book directly and save on fees.

Sayulita vs. San Pancho: Which Is Right for Your Trip?

Sayulita and San Pancho (officially San Francisco) sit just 7 kilometers apart — a 5-to-8-minute drive — but they feel like genuinely different towns. Here’s the real difference, and how to decide.

Atmosphere

Sayulita is lively, colorful, and social, with near-constant activity in the plaza and on the main streets. San Pancho is quieter and more residential — cleaner, slower-paced, and noticeably less crowded, even in high season.

Crowds

Sayulita sees heavy tourism, especially December through April. San Pancho stays quiet year-round, even when Sayulita is at its busiest.

Beaches

Sayulita’s main beach is a genuine surf break — great for surfing, but the water can be murky and it’s the busier of the two. San Pancho’s beach is wider and less crowded, better for long walks, though the waves run stronger there too.

Food

Sayulita has far more restaurants across every price point (see our restaurant guide). San Pancho has fewer places to eat, but what’s there tends to be high-quality.

Who Each One Suits

Sayulita fits surfers, social travelers, and anyone who wants nightlife and a wide range of dining and lodging options. San Pancho fits travelers after peace and quiet, a more local feel, and a romantic, low-key getaway.

Our Take

You genuinely don’t have to choose — they’re close enough that staying in Sayulita and taking a short day trip to San Pancho (or vice versa) is easy and common. We’d suggest basing yourself in Sayulita for the range of restaurants, beach access, and things to do, with San Pancho as an easy quieter afternoon whenever you want a change of pace.

Book your Sayulita stay directly and save on fees.

Sayulita vs. Puerto Vallarta: Which Should You Visit?

Both sit on Mexico’s Pacific coast in Nayarit/Jalisco, about 42 kilometers (roughly an hour by car) apart — but Sayulita and Puerto Vallarta are genuinely different trips. Here’s how they actually compare.

Size and Vibe

Puerto Vallarta is a real city — over a quarter-million residents, high-rise beachfront hotels, shopping malls, and a full resort-town infrastructure. Sayulita is a small, bohemian surf town — walkable in fifteen minutes end to end, with a laid-back, artsy, unpolished character that PV’s resort strip doesn’t have.

Nightlife

Puerto Vallarta has the bigger night out — proper nightclubs, dance floors, and upscale lounges. Sayulita’s nightlife is smaller-scale: beach bars, live music, and a relaxed late evening rather than a big night out.

What There Is to Do

PV offers more variety day to day — multiple beaches, whale-watching tours (in season), hiking, and serious shopping. Sayulita is more focused: surfing, beach time, and café culture, with fewer options but a more immersive, single-destination feel.

Getting Around and Paying for Things

PV is set up like a city, with widespread credit card acceptance and easy taxis or rideshare. Sayulita is smaller and more cash-based, and it is genuinely walkable — you can get almost everywhere on foot.

Who Each One Suits

Puerto Vallarta tends to suit travelers who want variety — families, retirees, and anyone who wants shopping, a big night out, or resort-style amenities within reach. Sayulita suits travelers after something quieter and more distinctive — surfers, remote workers, and anyone who would rather wander a walkable town than navigate a city.

Can You Do Both?

Easily — they’re close enough for a day trip either direction, so many visitors base themselves in one and visit the other for a few hours.

Our Take

If you want a resort vacation with lots of options, Puerto Vallarta delivers that. If you want a smaller, more character-filled town where you can walk everywhere and actually slow down, Sayulita is the better fit — which is exactly the experience we built Villa Vargas around.

See our accommodations or book directly for your Sayulita stay.

How Many Days Do You Need in Sayulita?

“How long should we stay in Sayulita?” is one of the most common trip-planning questions we hear — and the honest answer depends on what kind of trip you want, but here’s a real framework to plan around.

3 Days: Enough for a Solid First Taste

Three days is workable if Sayulita is one stop on a bigger Mexico trip, or if you just want a long weekend. A typical 3-day flow looks like: Day 1 for settling in, exploring the plaza, and an evening taco tour through town; Day 2 for a boat trip out to the Marietas Islands, followed by beach time and live music in the evening; Day 3 for an active morning — hiking Monkey Mountain or ziplining through the jungle canopy — then a relaxed afternoon and a sunset horseback ride to close things out. It’s a full trip, just a fast one.

5–7 Days: The Sweet Spot

A week is where Sayulita really opens up. It’s enough time to do the “greatest hits” — the Marietas Islands, a surf lesson, the jungle activities — without cramming them all into three days, plus real downtime by the pool or on the beach that doesn’t feel rushed. It’s also enough time to explore beyond the main town: a day trip to quieter San Pancho, an afternoon at one of the area’s other beaches, or simply enough slow mornings to actually unwind.

Longer Stays: For Remote Work or a Real Reset

If you can swing two weeks or more — or you work remotely — Sayulita rewards a slower pace. Once you’re past the first few days of sightseeing, the town settles into an easy daily rhythm: market mornings, work or beach afternoons, dinner somewhere new each night. (If that sounds like you, we do offer monthly and extended stays.)

Our Honest Recommendation

If you can only manage a long weekend, go — three days is a real trip, not just a taste. But if your schedule allows it, five to seven days lets you actually relax instead of racing through a checklist, which is really what a Sayulita trip is for.

Wherever your trip falls, book your stay directly and save on fees versus third-party platforms.